F-150 Lightning Strike Anywhere QA

To promote the release of the F-150 Lightning, Ford's first ever electric pickup truck, Digital Giant worked with Google's mobile platform to launch an AR/3D experience on both iOs and Android.

I project managed final checks and review on both Android and iOs to ensure to experience launched without bugs or issues.

Strike Anywhere release trailer

Ford had a large rollout campaign involving the Strike Anywhere AR experience to promote the truck. Digital Giant used virtual cameras to capture footage from within the app for its release trailer.

I managed the footage capture and rough edit to match the company's celebrity voiceover and represented the production team in meetings with Ford's traditional marketing agency.

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