F-150 Lightning Strike Anywhere QA
To promote the release of the F-150 Lightning, Ford's first ever electric pickup truck, Digital Giant worked with Google's mobile platform to launch an AR/3D experience on both iOs and Android.
I project managed final checks and review on both Android and iOs to ensure to experience launched without bugs or issues.
Strike Anywhere release trailer
Ford had a large rollout campaign involving the Strike Anywhere AR experience to promote the truck. Digital Giant used virtual cameras to capture footage from within the app for its release trailer.
I managed the footage capture and rough edit to match the company's celebrity voiceover and represented the production team in meetings with Ford's traditional marketing agency.
